Skip to content
Blog · Category

The Echelon Journal

Stories of India's most influential founders, creators and business leaders — how they built their brands, told with the depth they deserve.

Ghazal Alagh Didn’t Disrupt the Beauty Industry
The Echelon Journal

Ghazal Alagh Didn’t Disrupt the Beauty Industry

Most founders start with a market opportunity. Ghazal Alagh started with a newborn baby and a terrifying realisation: she couldn’t find a single safe, toxin-free product for…

1 min read